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Friday, 27 January 2012

Apple Overtakes Samsung As World’s Largest Smartphone Vendor In Q4

According to the latest report from Strategy Analytics, Apple has now overtaken Samsung to become the world’s largest smartphone vendor by volume. Apple achieved 23.9% market share during Q4 2011, narrowly beating out Samsung’s 23.5% share.

In addition, Apple shipped 37 million units in Q4, again going neck-and-neck with Samsung and its 36.5 million units shipped during the same time.
However, notes Neil Mawston, Executive Director at Strategy Analytics, “while Apple took the top spot in smartphones on a quarterly basis, Samsung became the market leader in annual terms for the first time with 20% global share during 2011.” Apple’s annual share, meanwhile, was 19%.

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