Thursday 29 November 2012
Dutch Lady Malaysia looks forward to 2013 with new dynamic duo leading the way
KUCHING: Continuing its aggressive plans as the leading Malaysian dairy corporation, Dutch Lady Milk Industries Bhd (Dutch Lady Malaysia), is all excited to face 2013 armed with a new set of dynamic duo within its management team.
Led by managing director, Rahul Colaco, the dairy giant’s directional progress would now include Anja Martina Henze who joined Dutch Lady Malaysia as marketing director mid 2012 whilst Surasak Jintananarumit was promoted to sales director effective July 1, 2012.
Colaco stated that, “With their wealth of experience in handling the sales and marketing within developing and developed markets, Anja and Surasak make a great pair, both being young and energetic, to lead and manage their enthusiastic teams to even greater business returns.
“We are set to roll out many aggressive and exciting strategies that the duo would be implementing, with an aim to increase market share and strengthen the reputation of the Dutch Lady brand,” added Colaco.
As head of Dutch Lady Malaysia’s marketing department, Henze would be responsible for elevating, marketing and strengthening the profile, popularity and reputation of all its milk brands.
Surasak leads the corporation’s national team comprising more than 150 staff who would implement, drive and process various sales strategies, aiming to achieve impressive sales and profitable targets, whilst reaching out to different retail channels and national networks.
Dutch Lady Malaysia has been on an aggressive growth mode since its ‘Passion for Blue (PfB) change programme was implemented two years ago. Besides market leadership, the Company has seen encouraging stock price increase from below RM10 in 2009 to its all-time high of RM50.80 end of October 2012.
Original source: http://www.theborneopost.com/2012/11/29/dutch-lady-malaysia-looks-forward-to-2013-with-new-dynamic-duo-leading-the-way/#ixzz2Da7zBc1Z
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