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Friday, 12 August 2011

MAS needs a CEO/MD with the guts to set things right

“IF you want to make peace with your enemy, you have to work with your enemy. Then he becomes your partner.”

That is Nelson Mandela's quote and it aptly describes Tan Sri Tony Fernandes who was once a critic of Malaysia Airlines (MAS). Fernandes and Datuk Kamarudin Meranun bought a 20.5% stake in MAS and both of them have now become directors of the national carrier.

For nearly a decade, he has been lambasting MAS for his airline's - AirAsia - failure to get the right routes among many other issues. Things had not been going well at MAS and it needed to be salvaged.

Tuesday marked an important milestone for both the airlines as the demarcation lines were drawn very clearly.

And for the umpteenth time MAS will undergo a restructuring, turnaround or transformation to get it back on course.

The ultimatum is for MAS to regain its lost glory and that means being only a premium full-service airline.

That is going to be tough when its competitors are already so far ahead.

Execution will be key to making that dream of the airline's shareholders come true.

Fernandes and Kamarudin are the best man for the job, but they will not dabble in the the day-to-day operation of the airline.

So the search for CEO/MD is on.

READ MORE > http://biz.thestar.com.my/news/story.asp?file=/2011/8/12/business/9283285&sec=business


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